An email validity checker validity checker is an online tool that validates email addresses to make sure they are existent and active. It is an essential component for businesses that collect emails through their websites, opt-in forms and registration or contact submissions on their products or services. It helps them weed out invalid email addresses so that their messages reach the inboxes of the recipients rather than getting rejected or sent to spam folders by ISPs.

Having an overcrowded database full of invalid email addresses can negatively impact the performance metrics of your entire email marketing campaign. Invalid email addresses are a source of spam complaints, hard bounces and reduce the deliverability of your emails. This, in turn, lowers your sender reputation and can affect how well you can get your campaigns to deliver.

Ensure Email Deliverability: How to Use an Email Validity Checker to Verify Email Addresses

Invalid emails can also be a source of false positives, or good email addresses that are mistaken for spam or junk by spam filters and ISPs. This can result in emails being marked as spam, which is bad for the sending reputation of your business and can even cause them to be blacklisted by the ISPs.

An email validation tool can help you avoid these issues by regularly cleaning your email lists. It can help you improve your email delivery rates and save you money on your marketing costs by eliminating the undeliverable emails from your database. This helps you build your brand and boosts your ROI.