How to Use the Facebook Ads Service

Facebook ads service allows businesses to create and place ads across the social media network. With 2.7 billion active users across both Facebook and Instagram, the ad service offers a huge opportunity to generate leads, increase sales, promote events, and build brand awareness.

With the Facebook Ads Manager, you can select a goal for your ad campaign. This will determine which ad option Facebook recommends, based on best practices for achieving your desired objective. For example, if you’re looking to drive clicks to your website, the platform will suggest the Clicks to Website ad type. This ad type can be either a single image (Links) or a carousel with three to five scrolling images.

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In addition to defining your objectives, you can also set your daily and lifetime budgets. A daily budget defines how much you want to spend per day on your ad. Once the daily budget has been spent, the ad will stop running for that day and will start again the next day. A lifetime budget is a fixed amount that you will spend on the ad campaign over its entire lifespan.

Once you’ve defined your goals and selected an ad type, it’s time to write the ad copy. The goal is to create a compelling offer that will resonate with your audience, as well as drive them to take action on your website or in-store. When creating your ad, test out different versions of the ad to see what works. For example, try using a question in one ad and a statement in another to see if there is a difference in engagement.

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