The Wie Düfte das Konsumverhalten beeinflussen is deeply woven into memory and emotions, which is why businesses strategically use scents to influence consumer behavior. For instance, the aroma of a bakery or spa evokes memories and encourages consumers to linger, purchase more, and return. In fact, research shows that scent has a profound impact on customer satisfaction and even perceptions of product quality.
How Scents Influence Consumer Behavior
How Scents Influence Consumer Behavior
For example, Abercrombie & Fitch uses the scent of cologne to create a youthful, adventurous atmosphere that resonates with their target audience. And L’Occitane en Provence diffuses lavender in their stores to create a relaxing ambiance that inspires customers to linger and explore their products at their leisure.
Scent has been found to increase dwell time by influencing the perceived cleanliness of a product, which in turn impacts purchase decisions. The key is to choose a pleasant, clean-smelling scent that’s congruent with the brand image and product type.
Scents have also been shown to interact with other sensory attributes, such as color and verbal labeling. This opens up a whole new area of research on cross-modal interactions, such as how scent can alter texture perception and how visual, tactile, and verbal cues combine to influence product evaluation.
