What Does a Dental Hygienist Do?
- buildpublic
- August 7, 2024
Dental hygienists provide preventative dental care in addition to serving as an important bridge between the dentist and patient. Hygienists perform routine oral health screenings and identify issues such as gum disease and cavities so the dentist can address them before they worsen.
A dental hygienist’s duties also include taking and processing dental X-rays, which enable the dentist to view the tooth roots, supporting bone, sinuses, nerves, and other hidden structures; performing root-planing as a periodontal treatment; placing and carving filling materials, temporary crowns, and periodontal dressings; administering local anesthesia and nitrous oxide; and applying fluoride and sealant to help prevent tooth decay between appointments. Hygienists also educate patients on proper brushing, flossing, and eating habits to maintain good dental hygiene.
What Does a Dental Hygienist Do? Your Guide to Preventive Care
Regular professional cleanings to remove plaque and tartar, combined with looking after teeth and gums properly at home, will significantly slow the onset of gum disease. In addition to cleaning, dental hygienists can recommend specialist toothpaste and electric or ‘power’ toothbrushes, mouthwashes, and other products to aid good oral health.
Dental hygienists must be detail-oriented and have excellent interpersonal communication skills to serve as an effective bridge between the dentist and patient, helping to explain complex procedures in a way that makes them understandable. They must be comfortable working closely with the teeth and gums, as well as using small instruments in a limited space. They must be able to work as part of a team, including other healthcare professionals.…
Read MoreWhat Does a PPC Specialist Do?
- buildpublic
- August 7, 2024
A PPC specialist manages digital advertising campaigns, using data to optimize campaign performance. They are proficient in tools like Google AdWords, Bing ads, and social media platforms and can craft compelling ad copy to attract and convert potential customers. A plethora of online courses and tutorials provide valuable training for those seeking to become a pppc specialist, but practical hands-on experience is necessary to achieve success in this role.
In addition to their technical proficiency, a pppc specialist needs to have a deep understanding of the business objectives behind each advertising campaign. Whether it’s a pay-per-sale, revenue sharing, or app install campaign, the pppc specialist is responsible for ensuring that digital advertising aligns with business goals.
Why Your Practice Needs a PPC Specialist to Attract More Patients
The PPC specialist is also responsible for tracking and analyzing performance, assessing ad placements to maximize visibility and identifying the best keywords to target. As digital marketing is always changing, a pppc specialist must be flexible and willing to adapt in order to continue delivering results.
PPC specialists are also required to design aesthetically pleasing, high-converting landing pages to support their advertising campaigns. They can either develop strong graphic design and web development skills or learn how to use a landing page creation software tool. Finally, a pppc specialist must communicate clearly with clients or management to ensure there is a consistent alignment between business goals and digital advertising efforts.…
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